Denver Athletics Partners with Superbook Sports

September 2, 2021

DENVER (PLAYFLY) – As the Denver Pioneers prepare for a new sports season, Denver Sports Properties announced today a multi-year agreement with its first corporate sports betting partner, SuperBook Sports. The agreement, facilitated by Playfly Sports, will include branding, media hospitality and social media assets with a focus on responsible gaming and education for student-athletes.

“The University of Denver is excited about the opportunity to form a corporate partnership with SuperBook Sports,” Vice Chancellor for Athletics, Recreation and Ritchie Center Operations Karlton Creech said. “As sports betting continues to become more and more of a passion for our fanbase, we felt that it was important to partner with a local company that we trusted to put an emphasis on responsible gaming. We’re also excited about the opportunity for the proceeds of this partnership to directly impact our student-athletes’ experience at DU.”

“As we look to grow the SuperBook brand across Colorado and the nation, we see this as the perfect partnership for our company,” SuperBook Head of Marketing Kristin Mackey said. “With their commitment to integrity, outstanding alumni and passionate fan base, we look forward to partnering with DU Athletics for a long time to come. It’s a groundbreaking alliance with one of the most prestigious athletics programs in the country, and we can’t wait to become a bigger part of the DU community.”

With his longstanding Colorado roots and reputation as the top odds maker in the country, SuperBook Sports’ Jay Kornegay looks forward to a meaningful partnership with DU. “Opening the SuperBook in Colorado as our first expansion market has exceeded our expectations,” Kornegay said. “We couldn’t be happier that we’ve grown our presence by partnering with such a respected university and athletics program.”

“Being at the forefront of responsible sports betting in the collegiate space is one of our primary focuses at Playfly Sports Properties,” said Founder and CEO of Playfly Sports, Michael Schreiber. “SuperBook has been building a national reputation and record of integrity in this area for decades, and we look forward to incorporating their expertise as we activate this new relationship alongside Denver Athletics.”

About Denver Athletics and Recreation
The University of Denver Division of Athletics and Recreation sponsors 18 NCAA Division I sports programs with more than 350 student-athletes as members of the Summit League, NCHC, BIG EAST, Big 12 and RMISA. A full member of NCAA Division I since the 1998-99 season, the Pioneers have won 12 of the last 13 I-AAA Directors’ Cups, 33 national championships, 123 individual NCAA Championships and 142 conference championships.  

About SuperBook Sports
SuperBook Sports has earned its reputation as the most well-respected and well-known brand in American sports betting. The company launched its first sports betting operation in Las Vegas in 1986. With now more than 35 years of operating experience, SuperBook Sports has become the go-to source for leading sports media outlets, other bookmakers and a favorite place to wager for both novice and knowledgeable bettors alike. SuperBook at The Westgate Las Vegas boasts the largest sportsbook in the world at over 35,000 sq ft, featuring the world’s largest video wall and 4K TV. It is also home to the world famous SuperContest, the most prestigious handicapping contest currently offered on NFL.

In October 2020, SuperBook Sports officially launched their Colorado mobile app. In June of 2021, they celebrated a grand opening of The SuperBook at The Lodge Casino in Black Hawk, Colo. SuperBook Sports continues to expand their presence across Colorado with several major media partnerships and a Denver-based marketing team.

About Playfly Sports
Playfly Sports is a full-service sports marketing company operating where sports marketingmedia & technology converge. Playfly Sports drives outcome-based solutions for brands reaching approximately 83% of all US sports fans generating over 230bn impressions each year in pro, college and high school sports. Utilizing the influence and durability of local sports fandom, Playfly Sports exclusive rights in the NBA, NHL, MLB, NCAA, esports and high school sectors drive value for our local, regional and national brand partners. Playfly’s insights-infused multimedia and tech platforms drive innovation through scaled linear, digital, in-venue and experiential marketing and engagement assets. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions and sports fans across the U.S. Playfly Sports is Igniting Brands through the Love of Fans. 

Visit Playfly Sports online at and follow Playfly Sports on LinkedIn, Twitter, and Facebook: @PlayflySports.