Position: Field Marketing Manager (Remote)
Location: Denver, CO / Department: Marketing
Job type: fulltime
SuperBook Sports is one of the most well known bookmakers in the industry thanks to decades of experience and a team of highly respected oddsmakers. Since 1993, we’ve set the bar in the world of U.S. sports betting by consistently delivering the real-time odds players need to make informed wagers and win big. In addition to working with a great team, benefits include 3 weeks of paid time off per year increasing to 4 weeks after 1 year of service; medical, dental, and vision insurance with a 75% employer contribution, fully paid Life/AD&D insurance, voluntary benefits, a 401(k) plan, and more.
If you are a resourceful and innovative leader with an ability to work well under pressure while collaborating with cross-functional team members, our Field Marketing Manager position may be the right job for you. In this role, you would:
- Plan marketing initiatives and oversee execution among marketing support functions to manage results in assigned marketing geography
- Ideate, create, and manage campaigns around tentpole events in sports calendar, aligning available assets internally and with external partners
- Own and manage key data points pertaining to user acquisition, market share growth, and overall industry insights that impact the business of each geography; this includes reporting to key internal stakeholders and rolling up into the overall market summaries of the business as a whole
- Prepare and communicate results, internal and competitive insights, and upcoming goals via a market dashboard outlining information as requested
- Identify drivers and drags quarterly, including actual outcomes vs established goals
- Lead annual planning by assigned markets that rolls up to the overall goals and branding initiatives
- Lead sponsorship and execution for high profile events in various locations
- Lead brand amplification directly focused on driving new user acquisition and player retention across a range of channels, including, but not limited to, media management, sponsorships, influencer support, and large brand events
- Manage overall traditional media including, but not limited to, radio (traffic, buying, etc), out of home, TV, and others as needed
- Communicate and manage priorities with key strategic partners including local and national sponsorship partners
- Support agency management
- Work directly with Creative Director and Content Director on development and execution of local creative as needed (TV, radio, outdoor, print, etc.)
- Ensure optimized merchandising execution in partnership with sales team, including promotional teams
- Work in partnership the Digital Team to create brand moments that can be amplified through performance marketing tactics
- Manage marketing calendars through the lens of our high brand standards by geography
- Interpret and evaluate information related to sales, P&L, promotional evaluation, cost per player, competitive landscape, general economic trends, and qualitative/quantitative research
- Provide weekly, quarterly, and yearly performance status to VP of Marketing
Requirements:
Must be 21 years of age or older
Must be able to pass any licensing requirements as mandated by gaming regulators
Must be available to travel and work flexible hours (work schedule is based on flexible productivity and may require longer hours, weekend events, and other non-traditional work schedules)
Minimum 5 years experience in Field Marketing or Sponsorship Management
Strong Microsoft Office skills (Word, Excel, PowerPoint, Outlook)
Graphics experience preferred, but not required
Effective communication and relationship building skills
Can perform effectively as a team member or leader as needed
Strong organizational and project management skills
PM22
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